Marc Jacobs

Bang! The new men’s fragrance by Marc Jacobs needed an introduction campaign targeted at a young audience. Our solution was an all channels mix of online, social, in store, OOH, and augmented reality app experiences engaging their core market. We worked together with local artists on the promotion in the form of the Bang! website, augmented reality app, and outdoor and in-store projections. The artwork features the visual reinterpretations of the scents, and the unique design of the fragrance bottle.