Siemens Energy

When Siemens Energy became independent from its parent company Siemens AG, it engaged us to help them launch their new brand and online presence. The main communication goal was to position the new company as a key player in energy transition and decarbonization in the energy sector. Working on an extremely ambitious timeline, we brought together a very successful brand launch combining website storytelling, integration of an advertising campaign, new brand guidelines and design system, optimization of website UX, and SEO. As the launch coincided with the start of the pandemic, we helped Siemens plan, promote, and host online only events which brought specialists, world leaders, and audiences in the energy sector together in one safe, collaborative, online space.